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KYKC Offers Top Notch Severe Weather Coverage
April 30, 2002

ADA--KYKC 100.1 FM has teamed up with weather meteorologist and veteran storm chaser Paul Bouchereau, who’s fast becoming a radio station’s best friend when it comes to reporting severe weather coverage.

“It’s the only weather service in Oklahoma designed exclusively for the radio market,” said Bouchereau, owner, Oklahoma Weather Network.

The Oklahoma Weather Network’s agreement provides a market exclusive to KYKC and brings daily and severe weather coverage to 12 counties in central Oklahoma, with a population of over 300,000 people.

“We’re extremely pleased to have Paul Bouchereau doing our weather. Our listeners will benefit greatly from his experience and expertise,” said KYKC station manager Mike Hall.

With KYKC’s recent upgrade to 50,000 Watts, the station’s signal (reach) extends from Pontotoc County to 11 other counties including: Atoka, Garvin, Murray, Pottawatomie, Hughes, Johnston, Coal, Seminole, Pittsburg, Mclain and Cleveland.

“We’ve done everything we can over the last few years to upgrade our weather coverage ability, including adding backup generators so on-air weather and emergency coverage goes uninterrupted,” said Hall.

KYKC’s efforts paid off. The station reports that it never lost power and remained on-air for the duration of the winter storms that severely hit Oklahoma in 2000 and 2001.

“It was a critical time for us all, we had employees camped out at the station providing 24-hour updates from the electric companies and giving out
emergency numbers and places where people could find supplies,” Hall said.

The new weather advisory advance warning service works like this:
The Oklahoma Weather Service sends an open relay via the internet to KYKC’s computer, which allows Bouchereau’s weather advisory to play immediately, and then it closes the relay and the station’s programming continues.

“We know from experience that real-time severe weather warnings can save lives, and that’s our concern, to protect people when Okalahoma’s weather begins to kick-up its heels,” said Bouchereau, “So it’s a good idea to always have your radio handy.”

Bouchereau’s interest in weather goes back to the 70s when he first started storm chasing. He’s a graduate of the University of Oklahoma and has spent a great deal of time studying and forecasting Okalahoma weather.

“We feel this new service is priceless when it comes to serving the people of central Oklahoma, especially when the power goes off,” said KYKC manager, Mike Hall.